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Dom Savaglio's avatar

Hey Josh,

I'm a social media manager, and I have a few pieces of advice to grow.

Given that you already do a well-produced show, I would focus on snappy 30-60s clips on TikTok, Instagram Reels, or YouTube Shorts. Those are the quickest ways to grow a channel. I find that Instagram is less censorious than TikTok (shockingly), but YouTube Shorts could be easy since you're already putting in the effort there. If you put "#shorts" in the title of your YouTube video, Youtube will automatically classify it as a Short.

Also, use the YouTube community tab - Post your Substack links there and you'll definitely get subscribers who will cross over to this platform (and potentially pay). I found this worked well for an unwoke client I work with. Also, you'll probably want people to cross over to Substack as much as possible in case YouTube takes your channel.

I hope Disaffected can be a full-time job for you soon! Happy to answer questions about what I mentioned here.

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coddle this in KS's avatar

thanks for giving me the kick in the pants that I've needed. I've wanted to subscribe for months. last night, I was listening to you while driving through my neighborhood, and I had this deep feeling of nostalgia. it came from hearing you speak the way that people used to speak. it was like finding shoreline. thank you for your boldness. I'm daring twitter to kick me off daily. it's a slow drip of poison to the psyche anyway. I wish we had another place, our place, like a local bar, where we could hang out and offer grace, you know, behave like decent humans and not feel like we're halfway through a really bad date, and we know where this is heading so let's just get on with the hard part. if you ever need a cat sitter, call me.

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